Area Sales Manager
Sowar Private Limited, Gujarat
About the Company
We are a leading medical devices company seeking a dynamic individual to join our team.
About the Role
The Area Sales Manager (ASM) will be responsible for driving sales and business development for our In-Vitro Diagnostics (IVD) product portfolio within the assigned territory.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for IVD products.
- Identify and develop new business opportunities with hospitals, diagnostic labs, research centers, and clinics.
- Promote the company’s portfolio of diagnostic instruments, reagents, and consumables.
- Conduct product demonstrations and presentations to customers.
- Build and maintain strong relationships with key opinion leaders (KOLs), lab managers, pathologists, and purchasing authorities.
- Provide pre- and post-sales support to ensure customer satisfaction.
- Handle customer complaints and coordinate with service and technical teams to resolve issues promptly.
- Manage and support distributors and channel partners in the assigned territory.
- Monitor distributor performance and ensure proper stock levels and timely order placements.
- Expand customer base within the territory by covering new hospitals and labs.
- Monitor competitor activities and pricing strategies.
- Gather feedback from the field and relay to product and marketing teams.
- Identify market trends and provide insights to management.
- Maintain accurate sales reports, pipeline updates, and customer data through CRM tools.
- Ensure all activities are compliant with company policies and regulatory guidelines.
Requirements
- 1-5 years of experience in sales and marketing of IVD medical devices.
- Strong knowledge of IVD products and market.
- Excellent communication and negotiation skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage a sales territory.
- Proficiency in CRM tools, MS Office, and digital communication platforms.
Preferred Qualifications
- Experience in selling diagnostic instruments (e.g., Biochemistry, Hematology, Immunoassay, Molecular Diagnostics, etc.).
- Prior experience handling government, private hospitals, and diagnostics chains.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work with a leading medical devices company.
- Professional growth and development prospects.
Location & Work Mode
- Location: Gujarat/Mumbai
- Work Mode: Onsite
