Marketing & Growth Manager
LifeGuru, Bangalore (Koramangala)
About the Company
We’re building something special at LifeGuru. Our mission is huge: to be the most authentic partner for a billion+ spiritual journeys. We are building the "Amazon for Spirituality"—from Horoscopes to Vedic-compliant Pujas—and the demand is exploding. Our founders have scaled unicorns like Licious (10x) and Milkbasket (100x).
About the Role
We are looking for a Growth Owner to take our Mandir Puja & Chadhava vertical to the next level. In a pre-Series A startup, titles are fluid—but your impact won't be. You aren't just running ads; you are building the engine. You’ll be the voice that connects ancient traditions with modern devotees.
Key Responsibilities
- Fuel the Engine (Performance & Growth): Manage a monthly marketing budget over ₹1 Crore. Work with the best digital marketers in the country to slash our CAC by 50% while aggressively scaling volume.
- Launchpad for "Big Bets": Own the strategy and execution for our 0-to-1 initiatives. Design unique Loyalty Programs, launch LifeGuru in international markets, or test vernacular campaigns—you’ll pitch it, build it, and launch it.
- Cross-Functional Catalyst: Coordinate with Ops, Tech, and Product to unlock new channels of growth. Enable new features to boost retention or align operations for massive festival campaigns.
- Product-Led Growth: Own the Product Marketing strategy, optimizing the user journey on the app to improve conversion rates and traffic flow.
- Data Meets Devotion: Build robust data models to predict user behavior. Ensure our brand voice resonates with a new-age believer while respecting the sanctity of the service.
Requirements
- A "Figure-it-out" Specialist: Comfortable diving into a spreadsheet to analyze cohort retention as you are crafting a creative campaign for Ganesh Chaturthi.
- Action-Oriented: Prefer doing over theorizing. Write the playbook.
- Customer Obsessed: Understand that in this category, trust is everything. Building a brand that touches people’s faith, not just their wallets.
- Startup Soul: Understand that in a small team, no task is too small and no challenge is too big.
What We Offer
- Competitive Salary + Real, meaningful ESOPs. We’re building this together, and we want you to have serious skin in the game.
- Growth: Learn more about scaling a consumer tech business in 6 months here than in 2 years at a big corp.
Location & Work Mode
- Location: Bangalore (Koramangala)
