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Head of Marketing at Cloudify (Remote, India)

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Head Of Marketing & Growth

Cloudify, Remote

About the Company

Cloudify is seeking a commercially minded Head of Marketing & Growth to own customer acquisition and lead the commercial team as we move from individual apps to one unified platform covering e-commerce, accounting integrations and payment gateway services. You will build the marketing and GTM engine, set acquisition strategy, and own pipeline, conversion and revenue growth across Nordic and international markets. You will work with Product, Sales, Partnerships and Customer Success, reporting to the CEO.

About the Role

Cloudify seeks a commercially minded Head of Marketing & Growth to own customer acquisition and lead the commercial team as we move from individual apps to one unified platform covering e-commerce, accounting integrations and payment gateway services. You will build the marketing and GTM engine, set acquisition strategy, and own pipeline, conversion and revenue growth across Nordic and international markets. You will work with Product, Sales, Partnerships and Customer Success, reporting to the CEO.

Key Responsibilities

  • Define and execute the marketing and acquisition strategy for the unified platform across Nordic and international markets
  • Lead and mentor the commercial team (demand gen, sales, partnerships, customer success) with clear targets
  • Own the full funnel – lead gen, conversion, activation and retention – across self-service and enterprise motions
  • Own positioning, messaging and brand, differentiated against competitors (A2X, Synder, IEX, Sharespine, Webgility, etc.)
  • Define pricing and packaging with Product and leadership, based on customer and market data
  • Run co-marketing and channel programs with e-commerce (Shopify, WooCommerce, Magento), accounting (e-conomic, Fortnox, Xero) and payment partners (Stripe, Adyen, Nets, Klarna)
  • Run performance marketing, SEO/content, lifecycle/email, app-marketplace and partner-directory channels, events and webinars, shifting budget to the lowest CAC and fastest payback
  • Lead migration and cross-sell communication to move existing app customers onto the unified platform
  • Shape roadmap priorities with Product using customer research, win/loss analysis and competitor moves
  • Set KPIs and report on pipeline, CAC, conversion, payback, ARR growth and retention
  • Own the marketing budget, tooling and analytics stack

Requirements

  • 5+ years in SaaS marketing/growth leadership, ideally in e-commerce, payments, accounting or integration software
  • Proven B2B SaaS customer acquisition at scale with measurable results (pipeline, ARR, CAC, payback)
  • Experience leading cross-functional commercial teams, including sales or partnerships
  • Experience with both self-service/PLG and sales-led enterprise motions
  • Strong command of performance, content/SEO, lifecycle and marketplace/partner channels
  • Experience building channel and co-marketing programs with platform partners
  • Data-driven: funnel analytics, attribution, experimentation and forecasting
  • Strong positioning and messaging in competitive categories
  • Excellent communication, negotiation and collaboration skills
  • Fluent English; Nordic languages a plus
  • Familiarity with e-commerce platforms, accounting systems and payment gateways

Mandatory Exposure

  • SaaS/iPaaS, e-commerce and HubSpot
  • Payments ecosystem and compliance in marketing/selling financial products; hands-on with any accounting tool
  • Prior role as Marketing Lead/Head

What Success Looks Like

  • 90 days: audit of channels, funnel and team; clear GTM plan, positioning and KPI baseline
  • 6 months: repeatable acquisition channels with measurable CAC and payback; partner co-marketing launched; customer migration plan in motion
  • 12 months: hitting pipeline and ARR targets, improved conversion and retention, commercial team on a clear rhythm

What We Offer

  • Real influence over company direction and strategy
  • Competitive salary plus performance bonus
  • Work from home

Location & Work Mode

  • Work from home

Work-from-Home Requirements

  • Personal laptop/computer suitable for the role
  • Reliable high-speed internet
  • Adequate power backup (UPS, inverter or equivalent)
  • Quiet, professional, dedicated workspace
  • Set up for virtual meetings and online collaboration without frequent disruptions