Head of Marketing & Content at Hype Fly, Mumbai

About the Company
Hypefly India is a premium marketplace for sneakers, streetwear, wearables, beauty, collectibles and luxury bags. With over 150,000 customers and 300+ daily orders, the company is rapidly expanding its presence in India's premium consumer market.
Role Overview
We are looking for a creative and business-oriented marketing professional to lead and manage marketing activities across social media, brand marketing, content, campaigns and digital channels.

The candidate will work directly with the founder, manage creative teams and external agencies, and help strengthen the brand's visibility, customer engagement and revenue growth.
Key Responsibilities

• Manage overall brand marketing and digital marketing activities.
• Plan and execute social media strategies across Instagram, Facebook and other platforms.
• Develop content strategies, including reels, videos, creatives, stories and campaigns.
• Conceptualise and direct photoshoots, video shoots and marketing creatives.
• Plan and execute festive campaigns, product launches, promotional activities and sales campaigns.
• Manage influencer marketing, creator partnerships and UGC campaigns.
• Coordinate with design, video production, content and external marketing agencies.
• Oversee website promotions, landing pages, banners and marketing content.
• Manage email, WhatsApp and customer engagement campaigns.
• Monitor marketing performance, engagement, reach, ROAS, CAC and campaign results.
• Work closely with the founder to develop brand positioning and marketing strategies.
• Bring innovative ideas to improve brand awareness, customer acquisition and engagement.
  Requirements
• 4–10 years of experience in marketing, branding, digital marketing, content marketing or campaign management.
• Experience in D2C, e-commerce, fashion, lifestyle, retail, beauty, consumer brands or related industries preferred.
• Agency-side candidates with relevant consumer brand experience are also welcome.
• Good understanding of social media marketing, especially Instagram.
• Experience in content creation, campaign planning and creative direction.
• Exposure to influencer marketing, digital campaigns and brand promotions.
• Understanding of performance marketing metrics such as ROAS, CAC and campaign ROI.
• Experience coordinating with creative teams, agencies, designers or video production teams.
• Strong communication, creativity, ownership and execution skills.
• Comfortable working in a fast-paced startup environment.