Conversion Rate Optimization (CRO) Specialist
Dynamic Dreamz, Surat
About the Company
We’re seeking a highly analytical and creative CRO Specialist to join our eCommerce team. Your goal will be to maximize conversions, reduce bounce rates, and improve user journeys across our eCommerce platforms through data-driven A/B testing, heatmaps, user behavior analysis, and more.
Key Responsibilities
- Analyze user behavior on eCommerce websites using tools like Google Analytics, Hotjar, or Crazy Egg.
- Identify bottlenecks in the conversion funnel and propose data-backed solutions.
- Plan, execute, and evaluate A/B, multivariate, and split testing campaigns.
- Collaborate with designers, developers, marketers, and content creators to implement and track conversion strategies.
- Use data insights to improve landing pages, product pages, CTAs, checkout flows, and more.
- Report on CRO campaign performance and continuously refine strategies based on outcomes.
- Stay updated with the latest UX/CRO best practices and eCommerce trends.
Requirements
- Preferably IT background / Computer Engineering
- 2–4 years of proven experience in CRO, preferably in the eCommerce domain.
- Bachelor's degree in Marketing, Business, Statistics, Psychology, or related field.
- Certification in Google Analytics or CRO tools (preferred).
- Strong knowledge of Google Analytics, Google Optimize, Hotjar, VWO, or similar tools.
- Expertise in A/B testing methodologies and performance tracking.
- Solid understanding of UI/UX principles and eCommerce user behavior.
- Experience with eCommerce platforms like Shopify, WooCommerce, Magento, or custom-built stores.
- Basic knowledge of HTML/CSS and working with development teams.
- Analytical mindset with strong communication skills.
Location & Work Mode
Work Location: Surat (Onsite Only)
