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Brand Marketing Lead at Simply Phoolish, South Delhi

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Brand Marketing Lead

Simply Phoolish, South Delhi, New Delhi

About the Company

Simply Phoolish, a brand regulating emotions through flowers, seeks a Brand Marketing Lead to collaborate with the CEO. This role will manage brand narrative, content strategy, and partnerships, transitioning marketing from execution to brand compounding.

About the Role

We need a brand-focused marketer with strong taste and clear thinking to develop Simply Phoolish's brand narrative, manage branded content, and create a founder content system on LinkedIn.

Key

  • Brand narrative and consistency: Translate our ICP and positioning into messaging pillars, tone-of-voice, and visual guidelines. Ensure consistency across Instagram, LinkedIn, WhatsApp/Email, website, and stakeholder communication.

  • Branded content engine: Define 3–5 recurring content themes per 90-day cycle. Set creative direction for shoots and create scalable templates.

  • Brand partnerships: Develop a pipeline of brand-fit collaborations with premium brands and creators. Design formats that create lasting brand memory.

  • Brand contribution to repeat purchase: Create brand rituals that encourage repeat purchases, partnering with CRM and performance teams.

  • Measure brand momentum: Track branded demand and maintain a narrative consistency score and monthly learnings memo.

  • Founder brand (LinkedIn) strategy: Develop a founder POV and content strategy, including a workflow for drafting, review, and publishing.

Requirements

  • Strong taste and judgment: Ability to explain brand alignment.

  • Convert abstract 'brand' into systems: Templates, playbooks, briefs, and a repeatable engine.

  • Strong writing and storytelling ability:

  • Comfort in a fast-paced environment:

  • 2–3 years of experience: In brand and content strategy, preferably in premium, lifestyle, or consumer brands.

  • Independently created content strategies: Managed content calendars and pillars.

  • Directed shoots and worked with creative teams:

  • Brand strategy experience: Co-owned strategy with senior leadership or clients, strong execution experience.

  • Partnership collaborations experience: Managed brand-to-brand and cultural experiential collaborations.

  • Founder-brand / LinkedIn experience: Strong LinkedIn/content strategy experience is acceptable.

  • Strategic ownership: Strategy + execution.

  • Experience mentoring / guiding junior team members:

  • Educational backgrounds: Not important if the candidate has relevant experience, creative design communication education is a plus.

Location & Work Mode

Based in South Delhi, New Delhi. Work style is 5 days in office; Saturday work from home.