Marketing Manager
Minimac Systems Pvt. Ltd. • Pune
About the Company Minimac Systems helps industries extend the working life of lubricants through oil condition monitoring, on-site reconditioning and total lubricant management. Since 2012, Minimac has deployed 2,500+ units, serviced 2,200+ assets and saved 14 million litres of oil for customers including NTPC, JSW and Adani. Minimac is now launching Lubricants as a Service, expanding Recycling on Wheels and entering international markets including Europe, Japan and the Gulf. About the Role Build and manage Minimac's marketing function across brand, demand generation, content, events and PR. This is a hands-on role involving strategy and execution, working directly with founders, sales and field engineering teams. Key Responsibilities Demand Generation: Build owned channels that generate qualified enterprise leads through the website, SEO, LinkedIn, email and webinars. Reduce dependence on third-party B2B marketplaces. Lead Funnel: Work with sales to define qualified leads, track leads from source to order through CRM and improve lead-to-order conversion. Brand and Messaging: Develop consistent positioning around lubricant lifecycle extension and create launch campaigns for Lubricants as a Service and Recycling on Wheels. Content: Convert customer results and field data into case studies, videos, technical articles and LinkedIn content relevant to plant heads, reliability engineers and CFOs. Events and PR: Manage industry conferences, exhibitions, speaking opportunities, awards, trade media and industry associations in India and international markets. Sales Enablement: Create sales decks, product sheets, ROI tools and proposal templates to support enterprise sales. International Marketing: Adapt messaging, content and campaigns for Europe, Japan and the Gulf. Budget and Reporting: Own the marketing calendar, budget, agencies and freelancers. Track pipeline contribution, cost per qualified lead and channel performance. Requirements 5–8 years of B2B marketing experience, with at least 3 years in industrial, manufacturing, engineering services, energy or cleantech. Experience generating inbound pipeline for high-value, long-cycle enterprise or public-sector sales. Hands-on experience with SEO, LinkedIn, Google Ads, email automation, GA4 and CRM platforms such as HubSpot or Zoho. Strong English writing and editing skills, with the ability to understand technical concepts and communicate them simply. Strong analytical skills and a focus on pipeline and revenue rather than vanity metrics. Experience managing agencies, freelancers and marketing budgets. Willingness to travel to customer plants and industry events. Preferred Qualifications Engineering background or exposure to lubrication, reliability, maintenance or heavy industry. Experience in sustainability, circular economy or ESG communication. International B2B marketing experience, particularly in Europe, Japan or the Middle East. What We Offer Build the marketing function from the ground up, work directly with the founders and market a proven industrial solution with measurable operational and environmental impact. Location & Work Mode Onsite role in Pune – Viman Nagar.