DGM – Digital Growth & Social Selling Enablement
Strategy India • New Delhi
About the Company A leading direct selling company is strengthening its digital growth ecosystem to support advisor-led customer engagement, social selling and digital commerce. About the Role This role will integrate content, social media, website/app, WhatsApp, creators, analytics and selective performance marketing into one advisor-powered growth engine. This is a strategic role, not a social media execution role. You will build new digital capabilities, lead agencies and teams, and turn business priorities into high-impact outcomes. Key Responsibilities Develop integrated digital strategies for customer- and advisor-facing platforms across social, website/app, WhatsApp and campaigns. Define engagement journeys for customer education, advisor enablement, purchase and repeat purchase. Build an advisor-powered growth model that leverages the company's existing channel strength. Design social selling frameworks that help advisors use content, product storytelling and WhatsApp to drive purchase and repeat purchase. Build scalable enablement systems: playbooks, campaign kits, product narratives and content libraries. Help advisors become confident digital storytellers, community builders and social sellers. Own marketing-side UI/UX direction, customer journeys, content architecture, product discovery flows and campaign pages. Partner with Technology on backend systems, integrations and platform stability. Lead content strategy across a multi-category portfolio that is business-linked, customer-relevant and advisor-friendly. Build creator, influencer, community and advocacy programs that drive credibility and product discovery. Guide agencies, creators and internal teams to deliver high-quality, insight-driven content. Design lifecycle journeys for onboarding, education, retention, repeat purchase and reactivation. Define WhatsApp's role, templates, journeys and automation; recommend segmentation and CRM opportunities. Lead selective campaigns on Meta, Google and other platforms, with media agencies where needed. Define objectives, audiences, budgets, creative direction and measurement frameworks. Build dashboards and insights across content, website/app, WhatsApp, campaigns and creators. Collaborate with Marketing, NPD, Sales, Training, Technology, Operations and leadership. Lead teams, agencies and partners with strong execution discipline. Build SOPs, operating rhythms, launch checklists and review mechanisms. Requirements Bachelor's in Marketing, Business, Communications, Digital Media or a related field; MBA/postgraduate preferred. 12–15 years in digital strategy, social media, digital growth, social commerce, performance marketing, content strategy or brand communication. Background in FMCG, beauty, wellness, nutrition, lifestyle, retail, D2C, direct selling or consumer businesses preferred. Experience with creator ecosystems, influencer marketing, community-led growth and digital transformation preferred. Strong exposure to website/app UI/UX, front-end journeys and dashboards. Proven ability to lead agencies, teams and senior stakeholders. Preferred Qualifications MBA/postgraduate in Marketing, Business, Communications, Digital Media or a related field. Experience in FMCG, beauty, wellness, nutrition, lifestyle, retail, D2C, direct selling or consumer businesses. Experience with creator ecosystems, influencer marketing, community-led growth and digital transformation. What We Offer Opportunity to work with a leading direct selling company. Role to build new digital capabilities and lead agencies and teams. Chance to turn business priorities into high-impact outcomes. Location & Work Mode Onsite role in New Delhi.
