Senior Performance Marketer
Digital Mojo - Branding and Digital Marketing Agency in Hyderabad • Hyderabad
About the Company Digital Mojo is a results-driven digital marketing agency based in Hyderabad, helping brands scale through performance marketing, lead generation, branding, and digital campaigns since 2016. About the Role We are seeking a Senior Performance Marketer with 4–6 years of hands-on agency experience managing Google Ads and Meta Ads across multiple industries. The candidate will own campaign outcomes, optimize lead quality, manage budgets, develop strategies, mentor junior marketers, and communicate performance insights to clients. Key Responsibilities Plan, launch, and manage Google Ads and Meta Ads campaigns end-to-end. Run Search, Display, Performance Max, YouTube, Demand Gen, Feed, Reels, Stories, and Lead Generation campaigns. Own targeting, bidding, ad copy, keyword research, competitor analysis, and budget allocation. Develop funnel-based strategies aligned with client goals. Own CPL, CTR, CPC, ROAS, conversion rates, and lead quality. Monitor campaigns daily and proactively optimize underperforming elements. Conduct A/B tests across creatives, audiences, landing pages, and ad formats. Drive continuous month-on-month performance improvement. Manage monthly advertising budgets, including multi-lakh spends. Optimize budget allocation, pacing, and utilization. Identify budget risks, anomalies, and growth opportunities. Prepare accurate performance reports with actionable insights. Explain performance trends, causes, and next steps. Present updates and handle client queries confidently. Optimize the funnel from ad click to qualified lead and conversion. Recommend landing page, form, and creative improvements. Manage GA4, Google Tag Manager, Meta Pixel, and conversion tracking. Identify tracking gaps and maintain reporting accuracy. Guide and review junior marketers' work. Share optimization frameworks and contribute to SOPs. Collaborate with account managers, creative and SEO teams. Support new business pitches and proposals when required. Requirements 4–6 years of hands-on performance marketing experience; agency experience is mandatory. Strong expertise in Google Ads and Meta Ads. Experience managing multiple accounts and monthly advertising budgets of ₹5 lakh or more. Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager. Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimization. Multi-industry experience; real estate, education, and healthcare preferred. Strong analytical, communication, and client-management skills. Familiarity with AI tools such as ChatGPT, Claude, Gemini, or Perplexity. Ability to work independently, develop strategies, and mentor junior team members. Google Ads and Meta Blueprint certifications preferred. Location & Work Mode Location: Banjara Hills, Hyderabad | Work Mode: Full-Time, Work From Office