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Alfa Maxworth P Ltd

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Manager – Business Development (B2C)

Alfa Maxworth P Ltd • Odisha

About the Company We are a leading company in the Solar EPC industry, focusing on residential rooftop solar solutions under the PM Surya Ghar scheme. Our mission is to provide sustainable and affordable solar energy solutions to households. About the Role We are seeking a result-oriented Business Development Manager to lead and grow our residential rooftop solar business. The role involves lead generation, sales channels, team leadership, and end-to-end customer conversion. Key Responsibilities Develop and execute strategies to grow the residential rooftop solar business. Generate leads via direct sales, referrals, local marketing, digital channels, and partners. Own the full sales cycle: meetings, presentations, quotations, negotiation, and order closure. Achieve assigned sales and revenue targets. Explain scheme benefits, eligibility, subsidy, system capacity, pricing, and installation process to customers. Handle scheme-related queries and give transparent information on costs, subsidy, and timelines. Coordinate with internal teams for smooth customer onboarding and project processing. Build relationships with housing societies, builders, electricians, architects, dealers, and local influencers. Onboard channel partners, dealers, and referral associates for steady lead flow. Run awareness campaigns and identify new areas for expansion. Lead the B2C sales team; allocate leads and territories and set targets. Monitor daily activities, follow-ups, and pipeline movement; hold regular sales reviews. Coach and motivate the team, address performance gaps, and improve conversion. Understand customer needs and recommend suitable rooftop solar solutions. Resolve customer concerns with the relevant departments. Follow up through order confirmation and advance/payment collection. Coordinate with Engineering, Site Survey, Procurement, Execution, Finance, and Service teams. Arrange site surveys and communicate customer requirements accurately. Ensure smooth handover to execution and keep customers updated on progress. Record all leads and interactions in CRM/ERP; track quotations, site visits, and closures. Submit regular sales reports and forecasts to management. Track competitor pricing, offers, and market trends; recommend improvements. Requirements Strong B2C sales experience with proven lead conversion and closing ability. Good understanding of rooftop solar/Solar EPC; PM Surya Ghar knowledge strongly preferred. Proven team leadership and ability to build channel and referral networks. Excellent communication, presentation, negotiation, and interpersonal skills. Target-driven and independent, with strong problem-solving ability. Proficient in MS Office, Excel, and CRM/ERP; willing to travel locally. Preferred Qualifications 3–5 years in B2C sales, business development, or sales management, preferably in Solar EPC, rooftop solar, renewable energy, or electrical products. Residential solar sales, PM Surya Ghar, and team-handling experience will be preferred. Candidates from other technical or commercial backgrounds with strong solar B2C experience may also be considered. What We Offer Competitive salary and performance-based incentives. Opportunity to work in a dynamic and growing industry. Professional growth and development opportunities. Location & Work Mode Onsite role in Bhubaneswar, Odisha.

CommunicationPresentationTeam LeadershipExcelCustomer Relationship Management
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Manager – Business Development (B2B) | Solar EPC

Alfa Maxworth P Ltd • Odisha

About the Company We are a leading company in the Solar EPC / Renewable Energy industry, dedicated to providing innovative and sustainable energy solutions. Our team is committed to driving growth and excellence in the B2B Commercial & Industrial (C&I) segment. About the Role We are seeking an experienced Business Development Manager to grow our Solar EPC business in the B2B Commercial & Industrial (C&I) segment. The role combines business development, technical understanding, commercial negotiation, project solutioning and client relationship management to turn prospects into profitable Solar EPC projects. Key Responsibilities Identify and develop opportunities in the industrial, commercial and institutional sectors. Generate leads through direct sales, references, networking, industry associations, channel partners and market research. Build a strong pipeline and maintain long-term relationships with promoters, facility heads, purchase teams and consultants. Conduct client meetings, site visits and technical discussions with decision-makers. Assess customer consumption, load profile, sanctioned load and available rooftop/ground area. Work with the design team to develop on-grid, hybrid and rooftop solar solutions. Prepare and present techno-commercial proposals, estimates and presentations. Explain capacity, generation estimates, savings, ROI and payback to customers. Prepare quotations, BOQs and technical/commercial proposals. Analyze RFQs/RFPs and coordinate with technical, procurement and project teams for accurate costing. Review specifications, scope of work, commercial terms and payment conditions. Own the full sales cycle: lead generation → qualification → site survey → proposal → negotiation → order closure. Achieve monthly, quarterly and annual targets; maintain a healthy funnel and update CRM regularly. Negotiate pricing, payment terms, scope and delivery schedules within approved margins. Identify commercial risks before order confirmation. Track the Solar EPC market, competitors and pricing trends in Odisha and assigned markets. Share regular market and business-development reports with management. Coordinate with Engineering, Procurement, Project Execution, Finance and Operations. Ensure smooth handover of confirmed orders to the execution team. Maintain accurate records of proposals, quotations, communications and order status. Requirements Proven B2B techno-commercial sales experience in rooftop and ground-mounted Solar PV/EPC projects. Working knowledge of solar modules, inverters, mounting structures, cables and BOS. Strong skills in BOQ, costing, proposal preparation and commercial negotiation. Excellent communication, presentation and relationship-management abilities. Target-oriented; able to manage the sales cycle independently. Proficient in MS Office and CRM systems; strong analytical skills. Willing to travel for client meetings and site visits. Preferred Qualifications 3–5 years in Solar EPC sales/business development with techno-commercial exposure. Candidates from Solar EPC, renewable energy, electrical project or C&I solar companies are preferred; those with general sales experience plus relevant Solar/EPC project-sales exposure will also be considered. What We Offer Competitive salary of ₹40,000 – ₹50,000 per month. Opportunity to work in a dynamic and innovative industry. Career growth and development opportunities. Collaborative and supportive work environment. Location & Work Mode Onsite role based in Bhubaneswar, Odisha.

Business DevelopmentCommunicationPresentationProject ManagementAnalytical Skills
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