From the README
💄 Nykaa Digital Customer Analytics End-to-End E-Commerce Analytics, Channel Optimization & Statistical Inference --- 📌 Project Overview Nykaa is India's premier omnichannel beauty and lifestyle retailer with 200,000+ products and over ₹11,000+ Cr GMV. While the Mobile App drives 90% of traffic, Web sessions deliver significantly higher order values. This project simulates a full corporate Business Intelligence lifecycle across Excel, MySQL, Python, and Power BI to analyze customer sessions, validate channel disparities with mathematical rigor, and deliver actionable growth strategies. --- 🎯 Business Problem Nykaa leadership sought evidence-backed answers to four operational...
Skills
- Jupyter Notebook
- business-intelligence
- customer-analytics
- data-analysis
- data-visualization
- ecommerce-analytics
- excel
- exploratory-data-analysis
- mysql
- nykaa
- power-bi
