Brand Marketing Lead
Simply Phoolish • South Delhi, New Delhi
About the Company Simply Phoolish, a brand regulating emotions through flowers, seeks a Brand Marketing Lead to collaborate with the CEO. This role will manage brand narrative, content strategy, and partnerships, transitioning marketing from execution to brand compounding. About the Role We need a brand-focused marketer with strong taste and clear thinking to develop Simply Phoolish's brand narrative, manage branded content, and create a founder content system on LinkedIn. Key Brand narrative and consistency: Translate our ICP and positioning into messaging pillars, tone-of-voice, and visual guidelines. Ensure consistency across Instagram, LinkedIn, WhatsApp/Email, website, and stakeholder communication. Branded content engine: Define 3–5 recurring content themes per 90-day cycle. Set creative direction for shoots and create scalable templates. Brand partnerships: Develop a pipeline of brand-fit collaborations with premium brands and creators. Design formats that create lasting brand memory. Brand contribution to repeat purchase: Create brand rituals that encourage repeat purchases, partnering with CRM and performance teams. Measure brand momentum: Track branded demand and maintain a narrative consistency score and monthly learnings memo. Founder brand (LinkedIn) strategy: Develop a founder POV and content strategy, including a workflow for drafting, review, and publishing. Requirements Strong taste and judgment: Ability to explain brand alignment. Convert abstract 'brand' into systems: Templates, playbooks, briefs, and a repeatable engine. Strong writing and storytelling ability: Comfort in a fast-paced environment: 2–3 years of experience: In brand and content strategy, preferably in premium, lifestyle, or consumer brands. Independently created content strategies: Managed content calendars and pillars. Directed shoots and worked with creative teams: Brand strategy experience: Co-owned strategy with senior leadership or clients, strong execution experience. Partnership collaborations experience: Managed brand-to-brand and cultural experiential collaborations. Founder-brand / LinkedIn experience: Strong LinkedIn/content strategy experience is acceptable. Strategic ownership: Strategy + execution. Experience mentoring / guiding junior team members: Educational backgrounds: Not important if the candidate has relevant experience, creative design communication education is a plus. Location & Work Mode Based in South Delhi, New Delhi. Work style is 5 days in office; Saturday work from home.
