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Performance Marketing Manager

LifeGuru • Bengaluru

About the Company LifeGuru is bringing Devotion Online. Making it trustworthy, simple, and accessible to 100 crore+ devotees around the world. We've built the product. Now we need someone to own the growth engine. Our founders have grown Licious 10X and Milkbasket 100X. Now they're doing it here. About the Role You won't be boosting posts. You'll be building a performance machine. As our Performance Marketing Manager, you own paid acquisition end to end. Strategy, budgets, creatives, bids, and the numbers. If CAC creeps up, you'll know why before anyone asks. If a campaign underperforms, you've already killed it and tested something new. And you won't be doing it on a test budget. This is real spend, ₹50L+/month within the year, real ROAS targets, and nobody signing off on your next ₹10K. Key Responsibilities Full ownership of paid campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) Budget allocation and ROAS targets. You set them, you hit them. Audience segmentation, lookalikes, and funnel strategy from awareness to first booking Weekly performance reporting with clear, actionable next steps. No vanity metrics. Requirements 2-3 years of performance marketing experience on web-based platforms or online companies. Offline or agency background alone won't cut it here. Deep fluency in Meta Ads Manager and Google Ads. Not just familiarity. Someone who reads a dashboard the way a trader reads a Bloomberg terminal Strong instinct for creative-performance fit. You know a winning ad before it runs. Uses AI tools (ChatGPT, Claude, Gemini) to move faster, for analysis, copy iteration, and pattern spotting, but never outsources the thinking. The insight still comes from you. Treats a missed ROAS target as a personal challenge, not a slide in a deck What We Offer Be part of the founding team of a startup taking on the biggest untapped market in the country Direct impact on the growth and success of a fast-growing startup, no six layers between your idea and it going live Be part of a success story in the making ESOPs. Can be a life-changing wealth creation opportunity. Location & Work Mode Location: Bengaluru, Work from Office Days working: 5-day work week Reports to: Founders Budgets: 3 crore+ / month Platforms: Web & App Markets: India & International

Google AdsPerformance ReportingMeta Ads ManagerAudience SegmentationFunnel Strategy
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Marketing & Growth Manager

LifeGuru • Bangalore (Koramangala)

About the Company We’re building something special at LifeGuru. Our mission is huge: to be the most authentic partner for a billion+ spiritual journeys. We are building the "Amazon for Spirituality"—from Horoscopes to Vedic-compliant Pujas—and the demand is exploding. Our founders have scaled unicorns like Licious (10x) and Milkbasket (100x). About the Role We are looking for a Growth Owner to take our Mandir Puja & Chadhava vertical to the next level. In a pre-Series A startup, titles are fluid—but your impact won't be. You aren't just running ads; you are building the engine. You’ll be the voice that connects ancient traditions with modern devotees. Key Responsibilities Fuel the Engine (Performance & Growth): Manage a monthly marketing budget over ₹1 Crore. Work with the best digital marketers in the country to slash our CAC by 50% while aggressively scaling volume. Launchpad for "Big Bets": Own the strategy and execution for our 0-to-1 initiatives. Design unique Loyalty Programs, launch LifeGuru in international markets, or test vernacular campaigns—you’ll pitch it, build it, and launch it. Cross-Functional Catalyst: Coordinate with Ops, Tech, and Product to unlock new channels of growth. Enable new features to boost retention or align operations for massive festival campaigns. Product-Led Growth: Own the Product Marketing strategy, optimizing the user journey on the app to improve conversion rates and traffic flow. Data Meets Devotion: Build robust data models to predict user behavior. Ensure our brand voice resonates with a new-age believer while respecting the sanctity of the service. Requirements A "Figure-it-out" Specialist: Comfortable diving into a spreadsheet to analyze cohort retention as you are crafting a creative campaign for Ganesh Chaturthi. Action-Oriented: Prefer doing over theorizing. Write the playbook. Customer Obsessed: Understand that in this category, trust is everything. Building a brand that touches people’s faith, not just their wallets. Startup Soul: Understand that in a small team, no task is too small and no challenge is too big. What We Offer Competitive Salary + Real, meaningful ESOPs. We’re building this together, and we want you to have serious skin in the game. Growth: Learn more about scaling a consumer tech business in 6 months here than in 2 years at a big corp. Location & Work Mode Location: Bangalore (Koramangala)

Data AnalysisDigital MarketingProduct Marketingcross-functional coordinationGrowth Strategy
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