Social Media Executive
Wedding Tales Matrimony • Sector 28, Gurugram
Key Responsibilities Manage and maintain the company's presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant social media platforms. Create, schedule, and publish engaging content including posts, reels, stories, videos, and promotional campaigns. Create compelling content ideas that align with brand objectives, target audience preferences, and current market trends. Plan and manage monthly content calendars to ensure consistent and strategic communication. Monitor social media trends, competitor activities, and emerging digital opportunities to enhance brand visibility. Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner. Collaborate with internal teams, designers, videographers, and marketing professionals to execute campaigns effectively. Track, analyze, and report social media performance metrics including engagement, reach, impressions, follower growth, and campaign effectiveness. Assist in planning and executing influencer collaborations, brand partnerships, contests, and promotional activities. Ensure consistency in brand voice, messaging, and visual identity across all digital platforms. Support lead generation and brand awareness initiatives through strategic social media activities. Requirements Minimum 1 year and Maximum 3 years in Social Media Management, Digital Marketing, Content Marketing, Brand Promotion, or a related field. Strong hands-on experience in managing Instagram, Facebook, LinkedIn, YouTube, and other social media platforms. Proficiency in content planning, content calendar management, social media scheduling, and campaign execution. Experience in creating engaging posts, reels, stories, short-form videos, and promotional content. Working knowledge of Canva, Adobe Photoshop, Adobe Illustrator, CapCut, Premiere Pro, or similar creative tools. Strong understanding of social media analytics, audience insights, engagement metrics, and performance reporting. Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Campaign Manager, and other social media management tools. Excellent copywriting, caption-writing, and content creation skills. Strong verbal and written communication skills in English and Hindi. Ability to identify emerging social media trends and implement innovative content strategies. Creative mindset with a keen eye for visual aesthetics, branding, and storytelling. Strong organizational skills with the ability to manage multiple projects and deadlines efficiently. Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Communications, or a related field preferred.
