Performance Marketing Executive
Shftx • Delhi
About the Company Shftx Tech Private Limited is a leading consumer electronics brand delivering innovative, high-quality tech products and accessories. Ranked among the top sellers on Amazon, Blinkit, Swiggy Instamart, Flipkart, and Zepto, we focus on creating smart gadgets that enhance everyday life. Driven by innovation, customer satisfaction, and sustainable practices, we are shaping the future of consumer electronics. About the Role ShftX is looking for a Performance Marketing Executive to join our growing Marketing team. In this role, you will drive customer acquisition and revenue growth by managing and optimizing marketplace advertising campaigns across platforms like Amazon, Flipkart, and Blinkit. You will collaborate with the marketing, design, and analytics teams to execute data-driven campaigns, improve campaign performance, and maximize return on investment. This is an excellent opportunity to work in a fast-paced environment while gaining hands-on experience with advanced marketing tools, analytics, and growth strategies. If you're passionate about marketplace advertising, performance marketing, and digital growth, we'd love to hear from you. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Amazon Ads, Flipkart Ads, Blinkit Ads, and other relevant platforms. Monitor campaign performance and optimize for higher conversions, ROAS, and overall ROI. Manage campaign budgets, bidding strategies, and audience targeting. Track and analyze key performance metrics including CTR, CPC, CPA, conversion rate, and ROAS. Prepare weekly and monthly campaign performance reports with actionable insights. Conduct A/B testing on creatives, ad copy, keywords, and audience segments. Perform audience research, keyword analysis, and retargeting strategies to improve campaign effectiveness. Collaborate with design and content teams to create high-performing ad creatives and landing pages. Coordinate with analytics and product teams to ensure accurate tracking and campaign attribution. Support marketing initiatives that strengthen brand visibility and customer acquisition. Requirements MBA/PGDM in Marketing, Digital Marketing, Business Administration, or a Bachelor's degree (BBA/B.Com/Marketing or related field). 1–3 years of experience in performance marketing, digital advertising, or campaign management. Hands-on experience with Amazon Ads, Flipkart Ads, Blinkit Ads, or similar marketplace advertising platforms. Strong understanding of campaign planning, optimization, bidding strategies, and ROI improvement. Proficiency in campaign metrics such as CTR, CPC, CPA, ROAS, and conversion tracking. Good knowledge of Microsoft Excel, Word, and PowerPoint. Strong analytical, problem-solving, and organizational skills. Excellent written and verbal communication skills. Ability to manage multiple campaigns and collaborate effectively in a fast-paced environment. What We Offer Opportunity to work with one of India's fastest-growing consumer electronics brands. Hands-on exposure to high-impact marketplace advertising campaigns. Learning opportunities with advanced digital marketing tools and performance analytics. A collaborative, fast-paced, and innovation-driven work culture. Career growth with meaningful ownership and measurable business impact.
