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Senior Brand Strategist

LOPEZ • Gurugram

About the Company We are a strategic design firm focused on thinking, creativity, and articulation to create authentic brands delivering long-term value. We seek talent who can draw insights and develop impactful solutions. We enjoy solving complex problems with clarity and simplicity. More about Lopez Design: [https://thisislopez.com/](https://thisislopez.com/) About the Role We seek a Senior Brand Strategist to deliver innovative strategies benefiting clients' businesses. The candidate should be experienced in strategic methods and tools, with expertise in mass and premium brands, FMCG, durables, and services. Digital-first or digitally marketed brands experience is a plus. Key Responsibilities Drive brand and business strategy processes. Conduct research to uncover customer needs and market findings for branding and CX design. Conduct primary and secondary market research. Program and conduct workshops, creating comprehensive reports with insights and recommendations. Bring ideas to life, articulate them, create systems, and deliver. Understand pan-India markets across various verticals and categories. Direct creative teams without formal management. Education from MICA or NID, or relevant experience from a brand design agency. Exceptional communication skills. Based in Gurgaon, with willingness to travel to the office. Full-time contractual employment. Requirements 5–7 years of work experience. Degree/Masters in marketing or brand strategy from institutions like MICA/NID. Experience from a brand design agency or relevant brand strategy experience. Exposure to workshops. Lead client discussions and present strategy to senior clients. Exceptional presentation and articulation skills. Independently present and sell strategic thinking to clients. Preferred Qualifications Experience in ethnographic, observational, and behavior studies. Management skills, idea creation, directing, and delivering through a creative team. Interest in brand trends and analysis. Experience analyzing the brand and marketing landscape. Well-informed with a global perspective. Observant and aware of current trends and their evolution. Location & Work Mode Onsite role with no remote or hybrid options.

Written CommunicationAnalyticsLeadership SkillsBusiness UnderstandingVerbal Communication
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Design Director

LOPEZ • Gurgaon, Haryana

LOPEZ is a strategic design consultancy based in Gurgaon, working across brand identity, communication, digital platforms, spatial design, experience systems, and wayfinding. For over three decades, we have partnered with corporations, institutions, governments, and cultural organisations to solve complex problems through clarity, systems thinking, and design rigour. LOPEZ is seeking a Design Director to lead the studio’s creative growth. This leadership role requires someone who can operate across strategy and craft. At the macro level: Strategy, systems thinking, brand architecture, organisational understanding, experience design, and creative leadership. At the micro level: Typography, visual systems, form development, layout, hierarchy, refinement, and execution. The Design Director will strengthen design quality, mentor teams, build creative systems, improve review processes, and help reduce founder dependency. This is a long-term leadership position with potential for broader creative responsibilities. Key Responsibilities * Lead and oversee design quality across projects spanning branding, communication, digital, environmental, spatial, and experience design. * Ensure alignment between strategic intent and creative execution. * Drive excellence in typography, visual systems, storytelling, hierarchy, detailing, and craft. * Mentor Design Managers, designers, and multidisciplinary teams through critique, coaching, and problem-solving. * Build stronger creative capabilities and support recruitment and development of design talent. * Provide creative direction from strategic intent through implementation. * Develop identity systems and design frameworks across physical, digital, spatial, and communication touchpoints. * Improve first-time-right outcomes, review systems, methodologies, standards, and reusable design tools. * Contribute to intellectual capital that strengthens the studio over time. * Engage confidently with senior corporate, institutional, and government stakeholders. * Translate complex business and cultural challenges into clear creative direction. * Present, defend, and refine work with maturity and conviction. * Strengthen collaboration across strategy, project management, UX, content, and design teams. * Help build a stronger, more self-sufficient creative organisation and reduce founder dependency. Requirements * 8–15 years of experience in a leading design consultancy, branding studio, or multidisciplinary creative practice. * Strong portfolio demonstrating excellence across identity systems, communication, experience, and implementation. * Proven ability to mentor teams and lead creative reviews. * Strong understanding of typography, visual systems, storytelling, design strategy, and implementation. * Experience working across multiple scales and disciplines. * Excellent communication and stakeholder management skills. * Degree in Design, Visual Communication, Architecture, Visual Arts, or related discipline preferred. Additional Requirements * Implementation experience is essential. * Typography expertise is required. * Storytelling skills are necessary. * Design Strategy knowledge is crucial. * Visual Systems proficiency is needed. * Strategic understanding is a must. * Exceptional design judgement is required. * Strong systems thinking is necessary. * Leadership maturity is expected. * Curiosity and humility are important. * Communication and stakeholder management skills are essential. * Deep respect for craft is required.

ImplementationTypographyStorytellingDesign StrategyVisual Systems
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