Head of Growth & Marketing
Koshiqa • Remote
```markdown About the Company Koshiqa is creating a new consumer platform for modern Indians, aiming to become the habit-building layer for everyday life. About the Role We seek a Head of Growth & Marketing with 4-5 years of hands-on experience, aspiring to become a CMO. You'll work with IIT Delhi founders, focusing on execution and growth. Key Responsibilities Build the Growth Engine - Convert Koshiqa's organic momentum into a repeatable growth engine. - Set and meet user acquisition and growth targets. - Identify key growth opportunities. - Rapidly develop and run growth experiments. - Create referral, community, and virality loops. - Collaborate with product and tech teams to enhance growth metrics. - Analyze user behavior and build cohorts. - Continuously ask: “What’s stopping us from growing 2X?” Build the Koshiqa Brand - Define Koshiqa's meaning for millions of Indians. - Translate the brand idea into: - Brand positioning - Campaigns - Content - Social media - Community communication - Influencer strategy - Partnerships - PR - Offline experiences - Product storytelling - Ensure a consistent brand experience. - Turn the community into a growth advantage. - Focus on: - Referral loops - Community-led growth - Challenges - Social competition - UGC - Creator communities - Ambassador programs - Member stories - Offline experiences - Word of mouth - Brand partnerships - Ask: “How do our existing users bring the next million?” Own Campaigns End-to-End - From insight to execution and measurement. - Comfortable taking ideas from concept to live campaigns. - Example: “We need 50,000 people for the next 60-day challenge.” - Figure out: - Target audience - Messaging - Channels - Creative - Experiments - Urgency - Community activation - Success metrics - Next steps if not working - Speed is crucial. Build the Marketing Team - Initially a player-coach. - Start with a small team, then expand across: - Growth - Content - Social - Creative - Influencers - CRM / lifecycle - Performance marketing - Partnerships - Over time, build the team, processes, culture, and capabilities for Koshiqa's next stage. Requirements 4-8 years of experience. Focus on what you’ve built, not just years. Experience from: - High-growth consumer startups - Strong D2C brands - Consumer internet - Fintech - Health / wellness - FMCG - E-commerce - Gaming - Community-led businesses Experienced in real growth and ownership. Must be: - Hands-on - Fast - Hungry - Data-driven but not data-blind - A strong storyteller - Commercially sharp - Founder-like Independently built a consumer brand. Executed campaigns and growth experiments. No prior team management required. Large-company experience acceptable with strong ownership. Education not a screening criterion. Performance marketer who has expanded into brand. What We Offer Opportunity to build Koshiqa's growth story. Work closely with founders. Enormous ownership. Experiment, fail, learn, and build. Natural progression: Head of Growth & Marketing → CMO. Location & Work Mode Anywhere, fully remote, quarterly offsites. Additional Points CTC budget: 30-50L, all fixed. Interview rounds: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 13, 12, 14, 15. CTC breakdown: 30-50L, all fixed. ```
