Account Lead – Digital & Social Strategy
Digitactix • Andheri East, Mumbai
About the Role We’re looking for an energetic and insight-driven Account Management Lead – Digital & Social Strategy to own client relationships, lead creative strategy, leverage AI tools and drive campaign success across multiple digital platforms. The ideal candidate combines client-facing leadership, content strategy expertise, and hands-on social media execution including creative development and film/video production, with a strong understanding of paid media, SEO, and web development workflows. You’ll be the bridge between brand, strategy, and creative, ensuring every campaign delivers impact, engagement, and measurable business growth. Key Responsibilities: Serve as the primary client partner for all digital and social mandates. Develop brand and communication strategies tailored to client objectives and audience insights. Build strong relationships across client stakeholders, ensuring satisfaction, performance, and retention. Drive strategic thinking across platforms, from campaign ideation to execution and performance review. Identify opportunities for upselling, cross-functional collaboration, and new business development. Lead ideation of integrated campaign ideas, social-first narratives, influencer initiatives, and content IPs. Oversee brand tone, storytelling, and platform consistency across channels. Plan monthly content calendars, performance-driven campaigns, and interactive engagement formats. Develop and oversee production of creative elements and videos/films. Coordinate with design, copy, and media teams to deliver timely and high-quality content. Ensure brand ORM (Online Reputation Management) and engagement monitoring in real time. Collaborate with SEO, paid media, and web development teams to ensure cohesive digital strategies. Oversee campaign execution workflows, ensuring on-time delivery and creative excellence. Translate data-driven insights into actionable creative and strategic recommendations. Measure success across engagement, reach, CTR, conversion, and retention KPIs. Analyze campaign data using Meta, LinkedIn, and Google Analytics dashboards. Prepare and present detailed performance reports with actionable insights. Drive continuous optimization of strategies and budgets based on performance outcomes. Requirements: Proven ability to manage multi-brand digital portfolios and campaigns. In-depth understanding of Meta, LinkedIn, X (Twitter), YouTube, and emerging platforms. Working knowledge of Meta Ads Manager, LinkedIn Ads, and Google Ads fundamentals. Understanding of SEO principles, analytics, and CMS workflows (especially WordPress). Google Analytics 4, Tag Manager, Meta Insights, and platform-native analytics tools. Strong storytelling and deck creation skills (PowerPoint & Canva). Hands on creative development knowhow and film production capability. Excel (intermediate to advanced), PowerPoint, Canva, Slack, Asana, Trello (or equivalent). Working proficiency with ChatGPT, Bard, and image/video AI tools for ideation and optimization. Preferred Qualifications: Experience in performance marketing campaign coordination. Basic design or copywriting sensibility. Awareness of influencer marketing and community engagement strategies. Familiarity with CRM or automation tools (HubSpot, Zoho, or similar). Location & Work Mode Location: Andheri East, Mumbai (Work from Office)
