Performance Marketing Specialist
Clumsy Bumsy • Rai Industrial Area, Sonipat, Haryana
About Clumsy Bumsy Clumsy Bumsy is a fast-growing D2C fresh cat food brand, selling exclusively through its own website. We manufacture in-house at our ~16,000 sq. ft. facility and are aggressively scaling over the next 12–18 months. As a lean team, performance marketing is a critical growth lever. This is an opportunity for someone who enjoys ownership, speed, experimentation and directly influencing business growth. Key Responsibilities Own and optimize paid acquisition across Meta Ads and Google Ads, with opportunities to test YouTube, Pinterest and other channels as budgets scale. Manage the complete performance funnel: creative testing, targeting, bidding, landing-page conversion, ROAS and CAC. Manage and scale monthly ad spends of ₹10 lakh+, with accountability for efficiency and business outcomes. Build a structured testing calendar covering creatives, audiences, offers and messaging. Work closely with the Founder/CEO on budget allocation, weekly performance reviews and monthly reporting. Track key metrics including ROAS, CAC, AOV, LTV:CAC, contribution margin and new vs. repeat customer mix. Coordinate with internal/freelance creative teams to maintain a consistent pipeline of high-performing ad creatives. Monitor platform changes and proactively adapt campaigns and strategies. Identify and troubleshoot tracking and attribution issues across Meta Pixel, Conversion API, GA4 and UTM tracking. What We're Looking For Must-Have 2–3+ years of hands-on experience managing Meta Ads and Google Ads. Proven experience managing ₹10 lakh+ monthly ad spends with measurable results. Strong understanding of performance marketing, including creative testing, audience strategy, CBO/ABO, landing-page optimization and retention economics. Strong analytical skills with proficiency in Excel/Google Sheets and comfort with funnel metrics such as CAC, ROAS, AOV and contribution margin. Ability to independently analyze performance, identify problems and take corrective action. Strong learning mindset and willingness to experiment and adapt. Preferred Experience scaling performance marketing for a D2C/startup or growth-stage brand. Experience with brands selling primarily through their own website rather than marketplaces. Exposure to pet care, food, FMCG or related consumer categories. Ideal Mindset High ownership and comfortable working with ambiguity. Bias toward action, experimentation and measurable outcomes. Transparent about performance and proactive in identifying issues. Comfortable working directly with founders in a fast-paced environment. Success in the First 6 Months Full ownership of Meta and Google Ads performance. Improved or maintained ROAS/CAC efficiency while scaling spend. A repeatable creative and audience testing framework. Identification and resolution of meaningful tracking, attribution or funnel-conversion gaps. Location This is a 100% on-site role at our manufacturing and office facility in Rai Industrial Area, Sonipat (Kundli-adjacent). Remote work is not available for this position.
