Head of International Marketing
Aurolab • Madurai
About Aurolab Aurolab is one of India's most established ophthalmic manufacturers — IOLs, equipment, pharmaceuticals, consumables — supplying 130+ countries for three decades at a price that made eye care viable at scale. Aurolab 2.0 targets a 3–4x step-change in international revenue: premiumising the portfolio, scaling equipment, going direct where distributors cap growth, and winning fewer, better markets. About the Role The role owns international marketing strategy, budget, ROI, and revenue across clusters — setting positioning and category priorities, building the programs the field executes, and converting demand into revenue with cluster sales. It is a build-and-lead mandate: leading a young function and standing up the KOL framework, congress calendar, campaigns, and doctor-engagement plan Aurolab has lacked. Success is measured by demand generated, ROI, clinical credibility, and the maturity of the function, with integrity non-negotiable throughout. Key Responsibilities Own international marketing strategy, growth, and spend (8–10% of revenue). Position Aurolab as a premium-quality, globally credible manufacturer. Build value propositions by segment — institutional, private, premium, direct. Set cluster strategy with the Commercial Officer and Cluster Managers. Own portfolio priorities, pricing, lifecycle, launch sequencing. Partner with commercial leadership on pricing and value communication. Build what the field executes — KOL framework, congresses, campaigns, doctor engagement. Hold clinical, commercial, and sales to one demand-to-revenue scorecard. Drive the digital agenda for awareness, leads, and engagement. Run a Voice of Customer programme; turn insight into commercial action. Build partnerships with societies, academic institutions, associations. Own launch readiness across marketing, sales, clinical, and distributors. Own the budget and ROI — campaign effectiveness, lead quality, digital KPIs. Set the reporting cadence tying spend to demand and revenue. Oversee Training & Clinical — surgeon and distributor education, wet-labs, proctorships, and the evidence engine that closes the gap on multinationals. Oversee Product Specialists as SMEs owning positioning and evidence. Equip clusters with sales-ready content; route market intelligence into NPD. Build and lead the marketing organisation, scaling it with the business. Set standards, develop talent, govern execution across clusters. Build cluster capability through common tools, playbooks, training. Requirements 12–15 years in medical device, pharma, or healthcare marketing, incl. senior leadership owning budget and ROI. Track record building strategy, brand, and demand generation, and converting it. Strong command of KOL engagement, congress and campaign management, digital. Proven ability to build teams and work credibly with senior clinicians. Multi-country marketing leadership with regional revenue ownership. Willingness to travel extensively. Preferred Qualifications Ophthalmic or surgical devices — IOLs, equipment, pharmacy, consumables. Experience across both direct and distributor-led international models. Experience scaling a marketing function, incl. medical education and product marketing. Why This Role Build Aurolab's international marketing from a thin, activation-led base into a strategic growth engine. As Aurolab competes on clinical merit for the first time, this role owns the strategy, budget, and team that turn credibility into revenue — a central pillar of the ~INR 750 Cr ambition. Location & Work Mode Location: Madurai, with extensive travel.