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Overview:
Bajaj Formulations is looking for a visionary Creative Strategist to join our team in Gurugram. As a leader in our industry, we pride ourselves on innovation and excellence. In this role, you will bridge the gap between imagination and execution, helping us define our brand voice and visual presence through compelling narratives and unique design concepts. This is an exciting opportunity for a fresh graduate to shape the identity of a growing organization.

Responsibilities:

• Develop innovative brand strategies and storytelling narratives that resonate with our target audience.
• Create detailed mood boards and visual presentations to guide creative projects.
• Write engaging creative content for various marketing channels and internal communications.
• Oversee brand identity and ensure visual consistency across all platforms.
• Integrate elements of Indian arts and crafts into modern design solutions.
• Collaborate on spatial design and experiential design projects to enhance brand interaction.
• Document creative processes and maintain clear communication with cross-functional teams.

Requirements:

• Bachelor's degree in Design, Communications, Fine Arts, or a related field.
• Exceptional creative ability and a strong portfolio demonstrating creative thinking.
• Proficiency in creative content writing and visual storytelling.
• Knowledge of spatial design, mood boarding, and brand identity principles.
• Deep appreciation for and understanding of Indian arts and crafts.
• Excellent documentation and verbal communication skills.
• Ability to work on-site in Gurugram as a motivated fresher ready to learn.